The Gap is an AI-powered meeting workspace and education hub that transforms how accounting firms run client meetings. Built for accountants by accountants, every template, every assistant, and every output is grounded in over 20 years of proven advisory practice, not generic automation. You don't need to be ready to transform your practice for advisory. You just need a meeting tomorrow. Most firms aren't documenting their meetings, capturing actions, or tracking follow-ups leading to a vicious cycle of repetitive compliance work, capacity constraints, and little room for advisory and value-add work that grows a practice. The Gap breaks that cycle. The Gap helps your team identify the right service at the right moment, connecting meeting outcomes directly to revenue-generating opportunities. Drawing on a rich history of client context - past conversations, decisions, actions, and outcomes, your team walks into every meeting fully prepared, and leaves with professional outputs direct to the client in an instant. And because advisory doesn't scale when it lives in one person's head, Gap Academy ensures every team member, from new hire to senior partner, has the training, education and support to deliver great client meetings, every time.

PF is the creative marketing agency for accountants who want to grow by being unapologetically themselves. We partner with accounting firms to build brands and strategies that attract the right clients - the ones who value what you do and how you do it. Good marketing divides: it draws in those who connect with your message and filters out those who don’t. From branding and strategy to campaigns and content, we blend data-driven insight with creativity to help you get what you truly want from your firm. Wherever you are in the world, our fully remote team of marketing specialists works alongside you as your trusted, long-term partner.