
THE ACCOUNTANT MARKETER book by Karen L Reyburn
“I am an accountant, not a marketer,” you say. What if… you’re not only a marketer, but actually quite a good one? One who needs a little direction and training, but who has all the skills within yourself to be good at marketing? Learn the 12 steps of content marketing for accountants and discover what marketing to do and in what order so you use your time and money in the best way: 1. Audience 2. Issues 3. Cornerstone 4. Brand 5. Design 6. Website 7. Email 8. Follow-up 9. Blogging 10. Video 11. Social 12. Campaigns Read The Accountant Marketer to: - Understand what content marketing is and how it contributes to your business and personal goals - Learn the 12 steps of content marketing that works for accountants - Refocus your time, energy and money on ONLY the clients you really want to work with - Feel confident you can do marketing in a structured and enjoyable way and give your team direction too - Become more excited, motivated and willing to try new things in your business and life as a whole Explore your own creativity, even if you feel like you aren’t a creative person

The AOS
The standardised, centralised system that hosts all off-the-shelf automations that can help for an array of tasks

The Gap AI-powered Meeting Workspace
The only meeting platform with a point of view. Generic AI tools tell you what was said. The Gap tells you why it matters, and helps you act on it. No more hours lost to notes, follow-ups, and figuring out next steps. The Gap is the layer that makes your client meetings genuinely valuable: structured, intelligent, and built on accounting and advisory expertise. Used by thousands of accountants to deliver fast, simple and profitable meetings. For every hour with a client, there’s usually another spent on admin. The Gap's AI meeting workspace gives you that time back, structuring meetings, capturing insights, and delivering clear action plans automatically. All-in-one platform Tackle planning, reporting, pricing, and performance conversations with structure and ease. Built for every stage Starting small or scaling? The Gap helps you move up the advisory ladder and deliver results your clients care about. Demonstrated ROI The plug-and-play tools, templates, and training help you deliver high-impact client meetings that spark action, lead to projects, and actually grow your fees. Seamlessly integrates with your existing business tools. · Google Meet · Zoom · Outlook · Teams · FYI · AccountKit · Xero Practice Manager · Xero Supported by a powerful education hub Advisory doesn't scale when it lives in one person's head. Gap Academy means every team member, from new hire to senior partner, has access to the same proven frameworks, the same best practices, and the same support to deliver great client meetings.

The Informanagement app for accountants
Our cutting-edge app is specifically designed for accountants like you to share with your clients and contacts. Your own practice branded accountancy app, available for both Android and Apple devices. Featuring tax calculators, and the latest tax news, our app is the ultimate resource to help you elevate your practice and provide exceptional service to your clients. Stay ahead of the competition and streamline your tax communication with our app.

Tide
Accountant partner program

Time & Billing
Get ahead with an effortless time management system. Time is money and with FYI’s advanced WIP management, you can save on both.

Time and Fees
Time and Fees Software for your Accounting Practice Our time and fees software allows you to monitor your practice’s workflow and employee activities, generate staff performance reports and record chargeable time in one easy-to-use module.

Tolley+™ Guidance
Turn complex tax rules into confident action with expert guidance, practical tools, and clear next steps for every task.

Tolley+™ Research
Find trusted tax answers fast, backed by unmatched depth, authoritative sources and expert insight you can stand behind.

Tolley+™ with Protégé™
Move faster from tax question to review-ready work with trusted AI workflows, authoritative content and secure analysis.

Tolley® CPD
Stay current, build expertise and prove your progress with flexible, expert-led CPD designed for busy tax professionals.

Tolley® VAT Adviser
Get the right VAT treatment faster with guided analysis, trusted authority, and practical outputs for every transaction.

Training for Your Organisation

Twinfield: Cloud accounting software for real-time financial visibility and control
Manage accounting, reporting and financial visibility in one scalable cloud platform.

Twinfield: Cloud accounting software for real-time financial visibility and control
Manage accounting, reporting and financial visibility in one scalable cloud platform.
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