The Profitable Firm
About us
PF is the creative marketing agency for accountants who want to grow by being unapologetically themselves.
We partner with accounting firms to build brands and strategies that attract the right clients - the ones who value what you do and how you do it. Good marketing divides: it draws in those who connect with your message and filters out those who don’t.
From branding and strategy to campaigns and content, we blend data-driven insight with creativity to help you get what you truly want from your firm. Wherever you are in the world, our fully remote team of marketing specialists works alongside you as your trusted, long-term partner.
Products & services
Gap Analysis
Gap Analysis helps you work out what is and is not working in your marketing before you spend more money on it. You might know your marketing needs to improve, but not know where the real problem is. Gap Analysis looks at the full picture: your goals, audience, brand, website, analytics, sales process, client journey, existing content and marketing activity. It gives you clarity, helping you understand what to fix first, what to leave for later, and what kind of marketing will actually support your firm’s goals. The result is a more focused plan, better use of budget, stronger messaging, and a clearer path to attracting the right clients.
Accelerator Coaching Group
SET UP. train. create. explore. Join your fellow accountants in live coaching sessions led by the author of The Accountant Marketer. Following the tried and tested Accountant Marketer principles, you'll learn and practice how you can adjust your marketing (including using AI well) so you get better marketing results. You also get personal feedback on any marketing you create during the 8 weeks!
ACCOUNTANTS: YOU ARE CREATIVE - The new book from Karen L Reyburn!
How embracing your creativity leads to breakthroughs in your marketing, business, and life. This book is for accountants who want to: - See marketing as enjoyable, not just a business duty - Stand out as the best version of yourself - Have better and longer-lasting relationships with clients - Attract team members who think experimentally, not rigidly - Impact the world, and your world, in a way that matters - Get a practical roadmap to doing creativity Creativity isn’t about art. It’s about problem solving, and curiosity, and persistence. When you recognise you aren’t a boring accountant, but a creative human, it will change the approach you take to marketing and will ultimately change the results you get.
THE ACCOUNTANT MARKETER book by Karen L Reyburn
“I am an accountant, not a marketer,” you say. What if… you’re not only a marketer, but actually quite a good one? One who needs a little direction and training, but who has all the skills within yourself to be good at marketing? Learn the 12 steps of content marketing for accountants and discover what marketing to do and in what order so you use your time and money in the best way: 1. Audience 2. Issues 3. Cornerstone 4. Brand 5. Design 6. Website 7. Email 8. Follow-up 9. Blogging 10. Video 11. Social 12. Campaigns Read The Accountant Marketer to: - Understand what content marketing is and how it contributes to your business and personal goals - Learn the 12 steps of content marketing that works for accountants - Refocus your time, energy and money on ONLY the clients you really want to work with - Feel confident you can do marketing in a structured and enjoyable way and give your team direction too - Become more excited, motivated and willing to try new things in your business and life as a whole Explore your own creativity, even if you feel like you aren’t a creative person