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Hey Monika

Stand: B62(Floor plan)
People, talent & operations

About us

Give your trainees real client experience, safely. AI practice that gets them client-ready, faster.

Your trainees learn on our fake clients, not your real ones.

Hey Monika is an AI-powered work experience platform built for accountancy and bookkeeping practices who want their trainees to become genuinely useful, faster.

The problem we solve

Trainees are not progressing the way they used to. The manual, transactional work that used to teach the fundamentals — the reconciliations, the coding, the processing — is now automated. Your software does it. Which is brilliant for productivity, and a real problem for training. Your juniors can push data through a system without understanding what it means, and you find out at review stage.

Meanwhile, qualifications test knowledge in exam conditions. They don't teach anyone how to chase a missing invoice, handle a client who goes quiet, spot a transaction that doesn't look right, or explain a VAT position to a business owner who is panicking.

What your trainees get

Hey Monika gives them a safe environment to do real work. Fake clients with real problems — businesses with messy records, missing paperwork, awkward questions and the kind of ambiguity that never appears in a textbook.

Scenario Mode puts them inside a full client relationship. They work in a pre-populated accounting ledger, request documents, manage a finance inbox, and complete the job end to end. They can even call the client and have a real spoken conversation, then get scored on how they handled it.

Challenge Mode targets specific skills — bank reconciliations, working papers, VAT, payroll, year-end adjustments.

Monika, our AI mentor, is trained on UK accounting rules and available around the clock. She answers the questions your trainees are too nervous to ask you twice.

What you get

Visibility. You can see which skills your team has covered, where the gaps are. Practices use Hey Monika to fill quieter periods productively, onboard new starters faster, and reduce the review points that eat into partner time.

Who it's for

Practices with trainees, apprentices, or new starters who are qualified but not yet confident. Firms who want to hire for potential rather than only for experience. Training managers who need something more structured than "sit next to Dave for six months."

Why us

Hey Monika was built by bookkeepers and accountants who experienced this problem from both sides — as trainees who weren't ready, and as practice owners who couldn't find people who were. We won AI Innovation of the Year at the ICB LUCA Awards.

Come and see the platform. We'll show you a real scenario, and you can tell us whether your trainees could handle it.