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Adfin

Stand: F70(Floor plan)
Expense, payables & receivables automation
https://adfin.com

About us

Adfin integrates payment collection and credit control on one platform, with agentic AI at its core automating the manual work that has always stood between a business and getting paid on time: the chasing, the queries, the renegotiation. The payment platform brings every way a business gets paid into one place, more reliably and more cheaply than a suite of separate tools. The credit control product scales from simple automated reminders to AI agents that personalise chasing to the individual customer, safely and with the business always in control. Together, with no gap between collecting money and overseeing it, Adfin customers are paid seven times faster than the UK average. Getting paid is just the start: paying, getting paid, and managing money, all of it is designed to run on Adfin, improving a business's cashflow at every step.

Products & services

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Customer Agents

We've launched Customer Agents: AI that automates credit control decisions for each individual customer, rather than applying one fixed workflow to everyone. Traditional software follows rigid sequences (day 3 reminder, day 7 follow-up, day 14 escalation), treating every customer the same. We built Customer Agents differently. You set the rules of engagement — which channels we can use, how persistent to be, what actions we're allowed to take, and where you want a human in the loop. Within those rules, the agent decides the next best action for each customer. Two capabilities are live today: Optimised reminders learn which timing, channel, and cadence combination gets each customer to pay, adapting as new payment data comes in. New customers start on a standard sequence, which we then refine based on what actually works. Automated late fees apply statutory interest and fixed compensation to overdue invoices from the original due date. Payment links update as interest accrues, grace periods give customers a window to pay first, and reconciliation back to your accounting software (like Xero) happens automatically. We also send account statements when a customer goes quiet and retry failed payment methods — each configured once and applied automatically when relevant. Our aim is to remove the admin overhead that's historically stopped businesses enforcing rights like UK statutory late payment interest, in place since 1998. Our approach: you define what good looks like and set the constraints; we handle execution. Next, we're building routing rules to assign new customers to the right agent, and approval flows for sensitive actions.