Digital Accountancy Show 2025 Agenda - Digital Accountancy Show 2025

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Replaced: The rise of the AI Agent

Main Stage

10:15 – 10:45

Jason Staats, Headmaster - Realize LLC
Leading the cloud revolution; Technology strategies of leading firms

Main Stage

11:30 – 12:00
Don't survive; thrive: Macro trends reshaping the accounting industry

Main Stage

12:45 – 13:15

Kate Hayward, UK Country Manager - Xero
Missing out: why accountants need to embrace business process outsourcing for midmarket clients

Main Stage

13:30 – 14:00

Nicki Savill, Partner - Moore Kingston Smith

Katherine O Carroll, Director - BDO

Richard Woolgar, Head of Outsourcing - Armstrong Watson
MTD for Income Tax: ready or not?

Main Stage

14:30 – 15:00

Tony Stevenson, Senior Digital Enablement Manager - Freeagent

Shawn McIndoe, Digital Operations Manager - Dains Accountants

Stuart Pedlar FCCA MAAT, Digital Lead - Westcotts

Russell Frayne, Director of Transformation - Gravita
Innovation in Action: Strategic Insights from US CIOs

Main Stage

15:30 – 16:00

Bob Fink, Chief Information Officer & Chief Operating Officer - Honkamp P.C.

Mark Edmondson, CEO & Co Founder - Inflo

Jeremy Schroeder, Principal - Chief Technology Officer - Pinion Global

Barry Brown, Chief Information Officer & Chief Operating Officer - MST

Donald Logan, Chief Information Officer - Grassi

Steve Perkins, Founder and Senior Advisor - Invicta Advisors LLC
The accountancy profession is on it's knees and dying (but there is still hope!)

Main Stage

16:30 – 17:00

Graeme Tennick, Chief Impact Officer - Tennick Accountants

Winning the price war: Standing out in a competitive market

Future Firms Theatre

10:15 – 10:45

Louise Kirk, Head of Partner Growth - Xero
Next-gen accountancy: Tools, trends, and transformation

Future Firms Theatre

11:30 – 12:00

Ian Phillips, Head of Partner Sales - Xero
Mastering app stacks to power-up your practice

Future Firms Theatre

12:30 – 13:00

Chris Tugman, Partnerships Manager – Ecosystem and Strategic Partnerships - Xero
MTD for IT: Technology and tools to prepare your practice

Future Firms Theatre

12:45 – 13:15

Andy Taras, Education Specialist - Xero

Jess Deadman, Senior Education Specialist - Xero
E-Invoicing unveiled: The future of digital transactions in the UK and beyond

Future Firms Theatre

14:30 – 15:00

Stuart Miller, Director of Product Compliance & Industry Engagement - Xero
Escape the accounting echo chamber: Lessons from other industries

Future Firms Theatre

15:30 – 16:00

Ian Phillips, Head of Partner Sales - Xero
Xero leadership unplugged: Ask us anything

Future Firms Theatre

16:30 – 17:00

Kate Hayward, UK Country Manager - Xero

The CFO Mindset Panel: All this tech, yet all this stress?

Evolution Theatre

10:15 – 10:45

Jack Overton, Accountant Partner Manager - AccountsIQ

Julie Sinsbury, Head of IT and Systems Development - Moore (South) LLP

Jack Deeming, Accounts Advisory Client Services Manager - Dains Accountants

James Sundin, Co-founder & Chief Evangelist - R.E.P.R.E.S.E.N.T
HMRC's Digital Vision: Game time for MTD

Evolution Theatre

11:30 – 12:00

Jonathan Athow, Director General for Customer Strategy & Tax Design - HM Revenue & Customs
How to create your own AI Avatar for your practice - for free!

Evolution Theatre

12:45 – 13:15

Billie Mcloughlin, Practice Consultant and Tech and AI Lead - 2020 Innovation
From Head of Finance in industry, to 'advisory' at scale: My evolving, human-led, blueprint for the future of 'advisory'

Evolution Theatre

14:30 – 15:00

Dave Sellick, Director - Sidgrove
AI Agents: Can you train AI to become a full-time bookkeeper?

Evolution Theatre

15:30 – 16:00

Billie Mcloughlin, Practice Consultant and Tech and AI Lead - 2020 Innovation

Emma James, Founder - With Otto

Reuben Steenkamp, Co-Founder & CEO - Briefcase

Nicolai Thomson, CEO - Jenesys AI

Benjamin Sampson, CEO - Accounting Flow Ltd
Breaking Point: When to upgrade your clients' finance system

Evolution Theatre

16:30 – 17:00

Nicki Savill, Partner - Moore Kingston Smith

Nikola McNicol-Kenney, VP Small Business - Sage

Ewan Bolt, Director & Head of Digital Advisory - Johnston Carmichael

Nathan Keeley, Partner and Head of Cloud Accounting - Carpenter Box

From Likes to Leads: Harnessing Social Media for Accountancy Growth

Fireside Chat

10:15 – 10:45

Jack Stansfeld, Senior Partner Account Manager- Pleo - Pleo

Jonathan Carr, Co-Owner & Director of Gravitate Accounting - Gravitate Accounting
How To… Get Away With Sales

Fireside Chat

11:30 – 12:00

James Sundin, Co-founder & Chief Evangelist - R.E.P.R.E.S.E.N.T
M&A from the frontline: PE investment, pre-sale due dilligence, and post-integration success

Fireside Chat

12:45 – 13:15

James Gosling, Director - AJ Chambers

Lucy Cohen, CEO - Mazuma

Scott Heath, Chief Executive Officer - DJH

John Holliday, Partner - Pocknells
The Death of Outsourcing

Fireside Chat

14:30 – 15:00

Mark McNee, EMEA Director - Frontline Accounting

Francesca McClory, Managing director - Future Cloud Accounting

Luke Streeter, CEO | FaaS - Ascendant Accountants Limited
How implementing Entrepreneurial Operating System (EOS) transformed how we run our firms

Fireside Chat

15:30 – 16:00

Rachel Harris, Director - striveX Ltd

Kieran James, CEO - Stryde Accountancy Ltd

Gemma Edwards, Partner - Head of Digital Business Management - Cooper Parry
The SaaSification of Accounting

Fireside Chat

16:30 – 17:00

Indi Tatla, Co-CEO - Bankable

John Toon, Tech Strategy Lead - Beever and Struthers

Ryan Pearcy, Founder - Digital Transformers

The Future of AI in Audit and Finance– Will We Ever Be Ready to Stop Micromanaging AI?

Tech Academy

10:15 – 10:45

Thilo Richter, VP Product & Engineering - DataSnipper B.V.

Lotte Williams, Senior Audit Manager - HaysMac

John Toon, Tech Strategy Lead - Beever and Struthers
The four genAI things that will change tax (yes, really)

Tech Academy

11:30 – 12:00

Russell Gammon, Chief Solutions Officer - Tax Systems
Why AI means Xero can now handle your largest clients

Tech Academy

12:45 – 13:15

Michael Wood, Founder & CEO - Translucent
Tackling late payments: How QuickBooks can help your clients to get paid on time

Tech Academy

14:30 – 15:00

Rob Burlison, Director, International Corporate Affairs and Public Policy - Intuit QuickBooks

Abul Nurujjaman, Accountant - Taj Accountants

Terry Corby, Founder & CEO - Good Business Pays

Aaron Patrick, Podcast Host, Certified Accountant - Ask the Accountant, Boffix
AI: Beyond the bullshit!

Tech Academy

15:30 – 16:00

Nicholas Ashford, Partner - Fordhouse

Allan Wilson, Managing Director - Wilson Partners
How to Consolidate your AR Stack to Get Paid Easier

Tech Academy

16:30 – 17:00

Tom Pope, CoFounder - Adfin

Johann Goree, CoFounder - Engager.app

From Complexity to Clarity: How AI Simplifies R&D Tax Claims

Advisory Live

10:15 – 10:45

Adam McCann, CEO & Co-founder - Claimer
How to scope and deliver tech advisory services at scale

Advisory Live

11:30 – 12:00

Bethanie Hawkins, Digital Transformation Consultant - Menzies LLP

Florentina Sandu, Xero Migration Expert - Migrate My Accounts Ltd

Brandi Johnson, CMO + CoFounder - AppVentory

Ryan Pearcy, Founder - Digital Transformers
Meetings = Sales

Advisory Live

12:45 – 13:15

Mark Jenkins, CEO - The Gap 2014 Ltd
How to deliver payments as a service

Advisory Live

14:30 – 15:00

Lara Manton, Founder - LJM Bookkeeping Ltd

Russell Frayne, Director of Transformation - Gravita

Gavin Fell, Sales Leader Apron - Apron
Empowering inter-firm collaboration: Leveraging technology to share clients, specialisms, and expertise with other accounting firms

Advisory Live

15:30 – 16:00

Alex Falcon Huerta FCCA, Founder - Soaring Falcon

Reino Barkema, Managing Director - Fynbos Accounting

Tom Allerton, Director - Bitesize Consulting
Storytelling with numbers: How to help your clients understand the story in their business

Advisory Live

16:30 – 17:00

Alex Bond Burnett, Consultant @ Bold Behaviour Lab & Academy Manager at Cowry Consulting - Bold Behaviour Lab & Cowry Consulting

How to launch your own podcast to grow your personal brand

How To Hub

10:15 – 10:45

Francesca McClory, Managing director - Future Cloud Accounting

Aaron Patrick, Podcast Host, Certified Accountant - Ask the Accountant, Boffix

David Adderson, Co-Founder - Youtopia Solutions Ltd
Accounting is Dead, Long Live Accounting!

How To Hub

11:30 – 12:00

Daniel Lawrence, CEO - Bots for That
The ultimate content creator's toolkit: 10 essential tools + 4 game-changing strategies

How To Hub

12:45 – 13:15

Grace Hardy, Director - Hardy Accounting
The Future of Financial Automation: What’s Next for Accountants & CFOs?

How To Hub

14:30 – 15:00

Charlie Callahan, FP&A Product Specialist & GTM - LiveFlow
How can accounting firms & tech vendors support sustainabiltiy initiatives

How To Hub

15:30 – 16:00

Rebecca Trudgett, Director and Founder - Switchfoot Accounting Limited
How to use AI to turn meeting transcripts into proposals, team training, social media posts (and more!)

How To Hub

16:30 – 17:00

Jordan Vickery, Director & Head of EMEA - Journey

Trent Mclaren, Co-founder - Vinyl

Grow your practice with Xero's connected practice tools

Future Firms Theatre

10:00 – 10:30

Sam See, Education Specialist - Xero

Jess Deadman, Senior Education Specialist - Xero
The state of it: Why small businesses need you more than ever

Future Firms Theatre

11:15 – 11:45

Alexander von Schirmeister, Managing Director, UK and Emerging Markets - Xero
Accelerate your client services with Xero and Syft

Future Firms Theatre

15:15 – 15:45

Jodilee Manuel, Head of Product - Syft

Win, lose or draw on MTD Pricing

Evolution Theatre

10:00 – 10:30

Jack Choppin, Senior Accountant Success Manager - Sage
The cyber threat is real: What accountants can do to prepare for rising cybersecurity threats

Evolution Theatre

11:15 – 11:45

John Toon, Tech Strategy Lead - Beever and Struthers
How to use AI to empower your team (not replace them)

Evolution Theatre

12:30 – 13:00

Aaron Wittman, Co-Founder - Xbert

Chloe Britnell, Partner - PJCO

Helen Rogers, MD - Ka

Will Rush, GM UK - Xbert
Sustainability & Carbon Accounting: Why accountants are uniquely positioned to help

Evolution Theatre

14:15 – 14:45

Joanna Auburn, Co Founder - Trace

Lindsay Ellis, Head of Accounting and Education - Sumday

Rupert Bull, CEO - The Disruption House
Deceit in the Digital Age: how to create a culture that is resilient to AI fraud

Evolution Theatre

15:15 – 15:45

Oliver Crofton, Co-Founder and CEO - Continual

Business owner > Practice owner: The mindset shift that's transformed our success

Fireside Chat

10:00 – 10:30

Emilio Vences, Co-Founder - Heaton Vences

Joseph Heaton, Co-Founder - Heaton Vences
Are traditional accounting skills becoming obsolete? Training the next generation

Fireside Chat

11:15 – 11:45

Gareth John, Director - First Intuition

Jenny Blewett, Head of Finance - Costello Medical

Andy Turpin, Partner - PEM

Abdul Basit, AVP - Public Investment Fund
Tech champions: the key to your firm’s success?

Fireside Chat

12:30 – 13:00

Dave Norwell, Sales Manager - Freeagent

Becca Durrant, Manager ‑ Cloud Accounting - Saffery

Dayle Rodriguez, Systems Advisory Manager - Kreston Reeves

Jack Deeming, Accounts Advisory Client Services Manager - Dains Accountants
Time left on the table: reducing payroll and payment admin for strategic growth

Fireside Chat

14:15 – 14:45

Sherelyn Cowles, CBDO - Gooding Accounts

Niall McArdle, Sales Manager - Payroll - Bright

Daniel Heathcote, Senior Content Writer - Modulr
Making offshoring work: How to hire & retain global talent

Fireside Chat

15:15 – 15:45

Scott Findlay, Director - The Back Room

Eriona Bajrakurtaj, CEO - Major's Accounts, Volt Digital Transformations

How to master accounting workflow automation

Tech Academy

10:00 – 10:30

Katie Hawking, Head of Customer Success - Dext

Katherine O Carroll, Director - BDO

Simon Woodhams, Software Advisory Manager - Moore Kingston Smith LLP

Steve Cox, Business Intelligence Director - IRIS Software
The State of Accounting Automation 2024!

Tech Academy

11:15 – 11:45

Daniel Lawrence, CEO - Bots for That

James Howell, Founder - Digital Accountancy Show
Does your tech-stack up? How to take your workflow from 60% to 100% with the right tech

Tech Academy

12:30 – 13:00

Amy Holdsworth, CEO - Clarity Street Pty Ltd
Why and how to run towards the ecommerce opportunity in 2025

Tech Academy

14:15 – 14:45

Elspeth Cordray, UK Go-To-Marketing Manager - A2X

Fatima Salhab, Senior Finance Manager - flinder

Oliver Blackmore, Director - Elver E-Commerce Accountants

Adam Pritchard, Company Director - Linford Grey Associates
Cloud security for accountants: Safeguard your practice and clients

Tech Academy

15:15 – 15:45

Simon Kershaw, Director of Technology - Wolters Kluwer Tax & Accounting UK

Julie Sinsbury, Head of IT and Systems Development - Moore (South) LLP

The 4 ingredients of happiness: How to transform your job from paycheck to passion

Advisory Live

10:00 – 10:30

Mark Jenkins, CEO - The Gap 2014 Ltd
Why Client Payments is the Most Overlooked Opportunity in Accounting Tech

Advisory Live

11:15 – 11:45

Henrik Grim, CEO & Co-founder - Mimo

Angelika Buciene, VFO Client Manager - HB&O

Stuart Grosvenor, Director - HB&O
Using Client Feedback to Drive Revenue and Profit Growth

Advisory Live

12:30 – 13:00

Liz Hobkinson, Senior Consultant - Verity Relationship Intelligence
How to deliver Outsourced CFO services (and scale it beyond just you!)

Advisory Live

14:15 – 14:45

Kat Wellum-Kent, Founder - Fractional Finance

How to use Microsoft Co-Pilot to automate your firm

How To Hub

10:00 – 10:30

Dan Boyles, Head of AI Technologies - First AI Group
LIVE DEMO: Under the Bonnet of the Most Advanced Month-End Ever Seen Live: Honest and Unfiltered

How To Hub

11:15 – 11:45

Dave Sellick, Director - Sidgrove
Building a Future-Ready Practice: Optimising Operating Models with Outsourcing and Tech

How To Hub

14:15 – 14:45

Pramith Naidu, VP - New Business & Client Relations - QX Accounting Services

Mike Senior, Partner - Bright Partnership LLP
AI-Driven Success: Building a Thriving Culture in Accounting

How To Hub

15:15 – 15:45

Andrew Whyatt-Sames, Co-Founder - uptakeAI