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Sheetal Shah

Sheetal Shah

Director, Innovi Advisors Ltd

Sheetal is a seasoned leader in digital accounting transformation, with over three decades of experience shaping the future of finance through technology-driven solutions. As the Director of Innovi Advisors Limited, he is at the forefront of modernising accounting operations, seamlessly integrating traditional practices with cutting-edge digital frameworks.

Sheetal harnesses his in-depth expertise in Xero and cloud accounting ecosystems, to architect high-performance tech stacks that drive efficiency, automation, and strategic insight. His deep understanding of business-critical accounting projects allows him to mentor and advise firms on implementing robust digital processes. Recognised industry-wide, Sheetal empowers businesses to unlock their full financial potential by harnessing the power of accounting technology and intelligent automation.

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