Edition seven

Book reviews

Book reviews from Della Hudson

I’m an avid reader so I was hard pressed to come up with my three favourite business books to review (especially as somebody had already reviewed The E-Myth). So here are three business books that I regularly refer to the accountants that I coach.

Watertight Marketing: The proven process for seriously scalable sales

By Bryony Thomas

Reading this book it is clear that Bryony understands not just marketing but business as a whole. If you liked the first edition there’s even more useful stuff in the latest version. Marketing isn’t just about generating leads but goes all the way through to customer service and client retention. Building a marketing system around the Watertight methodology was partly responsible for the success of Hudson Business Accountants and Advisers so I can confidently recommend this to any accountants.

A marketing methodology without the fluffy bits.

The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months

By Brian P. Moran, Michael Lennington, et al

Keeping yourself motivated enough to implement projects can be difficult but easier to keep it going for 12 weeks than 12 months. It’s the same reason that we offer fortnightly coaching as it is much easier to raise your game for a shorter period rather than struggle to keep the momentum going when the next review is a long way off. The first half of the book is about the methodology and the second half is more practical implementation. Personally, I incorporate an extra week to include a 1 week break/holiday somewhere in each 13 week cycle. We encourage our clients to adopt this 13 week planning cycle and include it as part of our quarterly Flyby reviews for those who can’t afford the full advisory package.

The system really does help me to achieve 4 times as much.

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

By Mike Michalowicz and Gildan Media, LLC

I’d heard of this methodology years before reading the book and it makes so much sense. It can be tricky for accountants to adapt to managing a business by the cash balances but that is what most business owners do naturally. Frankly, the book seems to take forever telling stories and explaining the why before eventually getting to the point with some complex examples. If you like this then great but otherwise I feel that this fabulous idea could have been condensed into a single chapter. If you haven’t come across the methodology before then I recommend the book. Especially if your profit doesn’t reflect your turnover. It’s also great for advising clients who run their business according to their bank balance.

Cash/profit management that business owners can understand.

Author bio

Accountant, founder of two practices, mother of two teens and author of two books. Della Hudson knows her stuff so was voted one of Accountancy Age’s ‘Top Women in Finance’ and 4th in ICAEW’s online influencer list. Her passion is to help accountants to build the business that they first dreamed of so that they have the profitability and work-life balance that they deserve. Web: Hudsonbusiness.co.uk Twitter: @DellaHudsonFCA Linked In: https://www.linkedin.com/in/dellahudsonfca/